But we live in a process era, a time when data and information are not enough. Data is an old paradigm more suited to a transaction era. What most of these products get wrong is that they never understand the business process of selling or CRM and they simply organize data.
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"Entrepreneurs think it's easy writing code for that market but it's a rookie mistake," he said. Irrespective of platform, any new CRM vendor should avoid being overly confident about cracking the small business arena, according to Pombriant. "Also, the proliferation of tablets, primarily iPads, into executive suites and sales people's bags makes CRM for Apple a strong reality," he added.
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"Salesforce makes a point of demonstrating on Mac and PC and why not?" "The proliferation of MacBooks and Airs has made the Mac at least the second platform for CRM," said analyst Denis Pombriant, managing principal of Beagle Research. There are relatively few other Apple-centric options for CRM, with Ntractive being one.īut there's no reason why the market can't support more, according to one observer.
Jetha said Marketcircle, which was founded in 1999, primarily sees competition from. Users can login from their Mac desktop, iPhone or iPad under the same license. Marketcircle has partners around the world who can help customers set up Daylite, which is aimed at companies with between 1 and 50 employees, with a "sweet spot" between three and 20 users, according to Jetha. Marketcircle plans to offer monthly pricing "soon," Jetha said.
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There is no license fee for Daylite's server component. That way, users are already in the system working with task management tools and other features, making them more likely to go ahead and enter their CRM data as well, he said.ĭaylite 5 is priced at US$299.95 per user for new customers, $149.95 for those upgrading from version four and $249.95 for those moving up from version three. To this end, Marketcircle has taken a different approach from the beginning with Daylite, he said.ĭaylite was conceived as a productivity application first, and a CRM application second, according to Jetha. Of course, the oft-cited gripe about CRM systems is that sales people barely use them anyway, and when they do so, it's begrudgingly. " become better, granted, but there's still that lag."
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"Our thought is, you should use the full power of the computer you're using to have the best experience." Everything from scrolling speed to response time when you tap a button is better on a native app, he said.
"Network speeds are the bottleneck," he said of browser-based apps. Marketcircle is working on a cloud-based version of Daylite, but overall remains committed to the notion that native applications are better than ones that run in a browser. The synchronization helps sales representatives be prepared for meetings, as it pushes data about clients and prospects to the mobile device, Jetha said. Data is synchronized between the server and mobile devices on an ongoing basis, although a local data store makes it possible to work without a connection as well. Meanwhile, Daylite for iPhone and iPad has been redesigned to take advantage of iOS 7, with a cleaner, more intuitive look and feel, Jetha said.ĭaylite goes somewhat against the grain of today's CRM market given that it has a server component the mobile applications depend on. "They want to see that stuff fast." Timeline organizes all of a company's interactions with a given client and lets sales people quickly jump to a certain period, or group the data based on the type of information involved, such as emails, letters and attachments. "A lot of companies have long histories with clients," Jetha said. Another new reporting feature is called Timeline.
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